The new design has a lot of similarities with the current site at ARIAindustries.com, but there are some much needed changes including a smaller logo, the introduction of "rhapsody on a theme of sterling silver, gemstones, and pearls", and additional pages. However, the most notable difference is probably the non-white background, which makes for a more cohesive presentation of the content. Here is a mock up of the new site:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcqq2PpYqjQ1BXEIawIkM-cbFcEMoFxbC_f43qaCTwhIamE7-_176oQnWXj8vtfKfm5-3qrKRvgy4plFEsdrvFkmNQUTGHeVkI3qdLERhjAyBdHY6XjYB6I5gXcfLRiyZBHLTsONJzJsOm/s1600/screenshot.png)
Now, compare that with the teeny tiny content block of the soon-to-be old design, which was created for smaller monitors:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyamXCYE5pO7yh1fB2Umn7P9TKchO-0gxEPinR0icQ4PVmiQ3t0mZ4pFpeKYDtIuSCmgvSZ3eGXdnqNWC0UCzUEEuFQFoOq5DPnE_HBICEoXny6FbrY8Bt946P8KRMj23MupCrEQddmDtI/s1600/oldsite.png)
This is actually not my first attempt to redo the .com site... I worked on a new look a year ago, but I'm glad I never finished because I no longer find it appealing. The colours were depressing, the content was difficult to manage, and the proliferation of photos on each page plus a gallery was overkill. This is the unfinished and abandoned design:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOxui-XWqt_KJ1X3YoLDtl-oovOOEmpi9zm9Auf8Ye0kR611mnEDU-dRT37fC4V68Y4873s7isQI8A_DnaDtz60_LapYrzItJ8WEH67hTWHfB5umYPSZw4Xnq4Ymxuqf6J_fdb_j8_6MK-/s1600/discardsite.png)
Bleck, right?