WWWork

I have been taking a break from making jewellery this weekend to attend to something that has been on my to-do list for a year. For the last two days, I have been busy cobbling together HTML and CSS because I am redesigning the Aria Industries website!

The new design has a lot of similarities with the current site at ARIAindustries.com, but there are some much needed changes including a smaller logo, the introduction of "rhapsody on a theme of sterling silver, gemstones, and pearls", and additional pages. However, the most notable difference is probably the non-white background, which makes for a more cohesive presentation of the content. Here is a mock up of the new site:


Now, compare that with the teeny tiny content block of the soon-to-be old design, which was created for smaller monitors:


This is actually not my first attempt to redo the .com site... I worked on a new look a year ago, but I'm glad I never finished because I no longer find it appealing. The colours were depressing, the content was difficult to manage, and the proliferation of photos on each page plus a gallery was overkill. This is the unfinished and abandoned design:


Bleck, right?

New stones, new designs

Two necklaces and eleven pairs of earrings have been added to the shop! The newest additions include stones that have not been used before, such as the pale blue-green hemimorphites in the Ondine earrings and the emeralds in the Val earrings. Sapphire also makes its debut in two pairs of earrings: there are tiny brown ones in the Arlene earrings and pink ones in the Inessa earrings as seen below:

One pair for each day

It's been more than a week since the Salmon Festival and I have been busy making new earrings. In fact, I had three days off this weekend and made three pairs of earrings! Coming soon will be the Inessa (pink sapphire and pearl), Johanna (cherry quartz and carnelian), and as seen here, the Melrose (amethyst, pink topaz, and garnet):

Afterglow

The Salmon Festival Craft Fair has come and gone, and with it went some of my jewellery. Three of my most memorable sales were the Claudia earrings (sold half an hour before the fair even started), the Felicia earrings (to Felicia, who couldn't take her eyes off the baby blue beads), and the brand new Diana necklace (a gift from a daughter to her mother). The day also included an exciting inquiry from someone who wanted custom jewellery to match her sari... If anything comes of it, I will definitely write about it here! Thank you to all my existing friends who stopped by and a big welcome to the new friends I made!

T minus zero

The 2010 Salmon Festival has finally arrived! Come visit me at the Steveston Community Centre gymnasium today and see some brand new pieces that have yet to be posted in the shop. One of them is this blue, green, and purple beauty... Here are the Val earrings, with apatite, emerald, vesuvianite, and amethyst:

The countdown begins!

There is now under one week left to June, which means there is still time to snag a deal at aileen.etsy.com. All earrings are discounted during the 10/15/20 sale and the same discount applies to bracelets and necklaces purchased at the same time!

The Salmon Festival Craft Fair is just around the corner so be sure to mark July 1st on your calendar! All of the jewellery in the shop will be available for viewing and purchase in the Steveston Community Centre gymnasium from 10am to 5pm so please come by and say hi! Several items will make their debut at the craft fair including this understated citrine necklace, called Diana:

New to the shop

Seven items have been added to the shop including the Cadence earrings, which sold mere minutes after they were posted. A new record!

Also added to the shop are these beautiful chandelier earrings... Featuring prehnite, peridot, pyrite, crystal quartz, and mystic blue topaz, the blue and green colours of the Yara earrings evoke a watery vision:

Pink'd!

Want to know how to get this beautiful pink quartz, peridot, and citrine necklace?


Aria Industries is donating to the Pink in the City silent auction, set to take place at Canvas Lounge on Friday, June 25th! The event is a fundraiser for women's cancers and the Violane necklace will be one of many beautiful items available. Find out more about the event and purchase tickets here!

10/15/20 sale

For the first time ever, Aria Industries is having a 10/15/20 sale! What does this mean? During the month of June, all online purchases at aileen.etsy.com enjoy this deal:

Purchase 1 pair of earrings, get 10% off
Purchase 2 pairs of earrings, get 15% off
Purchase 3 pairs of earrings or more, get 20% off

There's more - necklaces and/or bracelets purchased at the same time get the same deal. This means an order of two pairs of earrings and a necklace gets a 15% discount!

For this to work, all items have to be purchased and paid for at the same time before the end of June. Customers may do the math themselves or wait for an adjusted invoice before sending payment - either way, a confirmation of the total will be sent within 24 hours of the order.

Please note the discount does not apply to shipping and items cannot be held during this period. As well, this deal expires during the evening of June 30th because all available items will be taken out of the shop in preparation for the Salmon Festival Craft Fair on July 1st! But until then, shop away!

Shop in person, part two

Here is the display case showing off my jewellery at Inner Fit Studios!


At the moment, I am working on a bracelet with dark jewel tones. There are four stones in rotation - garnet, vesuvianite, andalusite, and iolite - and I have to say they look pretty good together!